So we totally saw this ad while about to get onto the Bay Bridge en route to the East Bay and seriously though? What about that tag line? To the agency who came up with this billboard, can I ask: when you’re trying to minimalize a negative mindset, aren’t you better served by avoiding all explicit references to the source of the negative mindset?
That’s like doing a campaign on travel to Poland and your copywriter coming up with a tagline along the lines of “The Real Poland. A lot more than just Auschwitz got its start here.”
Awww…sad.
3 years ago